Law Firm Marketing Tips, Ideas & Strategies
If you operate a law firm, you are going to have to make sure that you can keep it running well, just like any other business. You need to find a way to market your law firm so that you can get as many clients as you need to keep things running smoothly at all times. This might be especially true in these uncertain times, but it’s something that you are going to have to do at the best of times, and for that reason it is a good idea to think about some of the best marketing tips, ideas and strategies out there which law firms like yours can make use of. In this article, we will look at some of the very best of these to give you some idea of what to do.
Take Advantage Of Free Solutions!
If you look around, you will quickly start to notice that there are actually a huge number of free marketing solutions which you can use, and using those is going to be one of the best ways of ensuring that you are keeping things going well for your law firm. Many law firms make good use of these free marketing solutions, and there is no reason why you shouldn’t either, as they are going to be one of the most important things that you ever take on board. So what kind of free solutions are there, and how can you make sure that you are utilizing them as well as possible in your law firm?
First of all, you can think about using services which do not cost you a penny to use. Generally, these will be things that you need to use in line with other strategies – such as social media feeds, which can be powerful means of communicating with people and are entirely free – unless you pay for specific advertised messages and posts to appear on timelines. You should also think about the most important free marketing solution of all: word of mouth. This costs you nothing, and is very easy to make use of, and it’s something that you are going to have to think about if you want to make sure that you are doing everything you can to keep your law firm going strong.
As long as you take advantage of free solutions first and foremost, you are going to save yourself a lot of money, and hopefully you have a very strong marketing mindset in general, so this is absolutely something to think about.
Use Email Marketing Tools
Another common marketing tool that law firms often overlook is email, and if you are not yet using email marketing then you should really think about doing so as soon as possible. The benefits of email marketing are huge for any law firm: they offer a fantastic way to get into someone’s view, and to keep the lines of communication open with clients and potential clients so that they remain aware of your law firm as much as possible for as long as possible. They really can be a vital and powerful means of keeping your law firm strong and making sure that people are aware of you as much as possible.
So how much of a difference does email marketing really make? Elina Khachiyan of Elina Khachiyan Consulting, LLC has this to say on the subject of email marketing: “From day one I’ve been able to leverage the use of email marketing tools. These have kept me in constant contact with peers and clients.” It is this constant contact which makes all the difference, and which keeps your law firm from merely being another company which clients feel they can safely ignore. You’ll find it is incredibly useful to be able to keep up to date in this way, and for that reason email is definitely something you don’t want to miss out on.
Turn Your Website Into A Sales Rep
How do you think of your law firm’s website? For many, it is simply a static page full of information that people might need to get hold of, such as contact details and opening hours and what kind of cases you tend to deal with. All of that is important and relevant, but alone it is not enough – you need to boost your website in such a way that it is doing so much more for the firm. The way to think about this is to make sure that your website is essentially acting as a full-time, 24/7 sales rep. If you can do that, you are going to find that it is much easier to get a hold of new clients, and that your website is therefore really acting as a kind of supercharger for the law firm generally. Make sure your website is doing everything it can to draw people in and convert into sales at every step of the way. If you do that, you’ll find that you have never been busier.
Demonstrate Your Unique Value
You are battling against many other lawyers and law firms in your field. As such, you need to make sure that you are doing whatever you can to pit yourself against them and prove yourself to be the best – or at least to be a unique and valuable option that people can consider when they are looking for a fantastic lawyer. Above all else, this is about making sure that you are clear about your own unique value, and that you do whatever you can to demonstrate it as clearly as possible too. There are many ways to approach this. You might want to think about leading with confidence, or focusing on what your USP is compared to those around you. Or you might want to forget about the specific competition you have and just display your strengths as best as you can.
Daniel Lampke of LampkeLaw LLC put it well when he said that you need to “demonstrate your value, exude confidence, exemplify relevant results, and differentiate yourself from the field.” If you can do that, then you are certainly going to find that you have many more clients in no time at all, and that your law firm is going to quickly become one of the most popular and successful that there are anywhere in the world.
Invest In Good SEO
Most businesses these days will be aware of the fact that you need to have good SEO on your website in order to have a strong online presence. It really is no different for you, and you are going to want to think about what you can do to make sure that your SEO is as strong as possible at all times. SEO, for those who are not aware, is Search Engine Optimization, and it is the process – or set of processes – related to ensuring that you are allowing your website to get as far up the search engines’ results pages as possible. It basically improves your visibility online, and that in turn is a hugely important thing these days when it comes to making sure that your law firm is going to be popular.
If you invest in good quality SEO, then you are going to find that it makes a huge difference to this, and ultimately to the amount of clients that you have at the end of the day. Don’t underestimate just how many clients you will get through your website – it really is huge, and you are going to want to make sure that you are not overlooking this essential marketing aspect. Good SEO and bad SEO are the difference, very often, between success and failure across the entire business, so bear that in mind.
Produce High Quality Website Content
A lot of businesses fall into the trap of thinking that you can basically put anything you want on to your website, as long as you are getting the right amount of traffic through to it. But that is not the case. If you are keen to make sure that you are actually converting those visits into clients, then you need to make a point of producing really high quality website content at all times. If you fail to do that, you are going to struggle to actually get the clients you need. Make sure that you put the effort into producing that great content for your blog and other pages of your website – and think about the possibility of hiring professional writers to do it for you if you feel that this is going to help. As long as you have great content on the site, you are going to have many more clients coming through, and your business will be stronger.
As you can see, there are many things to consider when you are marketing your law firm, so make sure that you think about each of these in turn – and more.